Content marketing

Who is content marketing for?

Content marketing is for companies and organisations that want to expand their customer base through online channels. Nowadays, up to 81% of customers learn about a new product or service online (after searching on Google or social media).

Why is quality content important?

Good content plays a key role in terms of building trust towards your brand and attracting valuable new leads to your business:

  • you show customers that you are running a credible and professional company with expertise and a nurturing relationship with your customers.
  • you attract valuable customers who are looking for the product or service you offer
  • you better position your company online and don’t let your competitors get your customers

How do we create good content for our clients?

At H4E services we care about quality, results, strong client partnerships and the right choice of solutions to suit your needs. We work with clients in 5 steps:

1. Strategy meeting with our Director or Senior Manager

2. Analysis of your activities and research of your target audience

3. Creation of a strategy and action plan

4. Implementation from A to Z

5. Monthly reporting with recommendations

When it comes to creating content for our clients, whether for social media posts, a newsletter or blog, or a website, we pay particular attention to:

  • matching the features and values of the company
  • visual consistency and aesthetically pleasing materials
  • engaging texts
  • optimisation for SEO (keywords)
  • testing and analysis on an ongoing basis

Remember!

High-quality content is not everything! Equally important is their distribution in line with the company’s marketing strategy. We encourage you to consult with our specialists so that together we can develop an effective action plan that will bring long-term benefits to the development of your company!